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Strategic Communication teaches how to develop campaign goals and think strategically to influence stakeholders, the public, and other audiences in order to accomplish an betboom apporganizational objective. This specialization integrates theory, real-world practice, and skills training, and examines communication through public relations, marketing, crisis communication, advertising, persuasion theory, and communication campaigns.

Students train for careers such as public relations specialists, communication specialists, marketing, communication campaign and information managers, and as communication consultants.


Strategic Communication (SCM):


View the General Education requirements for the Bachelor of Arts degree.

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