Strategic Communication teaches how to develop campaign goals and think strategically to influence stakeholders, the public, and other audiences in betboom revieworder to accomplish an organizational objective. This specialization integrates theory, real-world practice, and skills training, and examines communication through public relations, marketing, crisis communication, advertising, persuasion theory, and communication campaigns.
Students train for careers such as public relations specialists, communication specialists, marketing, communication campaign and information managers, and as communication consultants.
Curriculum
Strategic Communication (SCM):
View the General Education betboomrequirements for the Bachelor of Arts degree.
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